See if a seat's open
Founding chapter forming now — one business per trade

Grow your profit in a room of NYC owners who actually get it.

FRAP Chapter NYC is a small, invite-only local mastermind for home-service business owners — HVAC, plumbing, electrical, roofing, cleaning. One business per trade, meeting twice a month to work on one thing: keeping more of the money your business already makes. Not networking. No referral quotas. Owners helping owners.

See if a seat's open Two-minute application. If it's a fit, we book a call.
Invite-only
A small, handpicked room — you're here because you fit.
One per trade
Only one business per industry — first come, first served.
Twice a month
In person, in Manhattan (Hell's Kitchen).

A mastermind, not a networking group.

You've done the networking thing. The early meetings, the 60-second commercial, the pressure to bring referrals every week. This is the opposite — a small group of owners in the same fight, trading what's actually working to grow profit, and holding each other to it.

What it is
  • →Owners-only — one business per trade, no competitors of yours.
  • →Working sessions built around a proven profit framework.
  • →Real accountability between people who get the work.
  • →Straight talk about numbers, pricing, and what's not working.
What it's not
  • ×A referral quota or a leads swap.
  • ×A 60-second commercial you rehearse every week.
  • ×A room of insurance reps and realtors selling to you.
  • ×Another meeting that eats your morning and gives nothing back.

Four levers on the profit you already have.

You don't need more leads. You need more out of the customers and jobs already in front of you. That's FRAP — and it's what the room runs on.

F

Frequency

Get your existing customers coming back more often — the cheapest revenue you'll ever earn.

R

Referrals

Turn happy customers into a referral engine — on purpose, with a system, not by luck.

A

Average ticket

Raise the value of every job without chasing a single new lead.

P

Pricing

Stop underpricing your work. Charge like the pro you already are.

What being in the room looks like.

01

A small, vetted group

A small, handpicked room — one owner per trade — never your direct competitors.

02

Twice a month, in person

Working sessions in Manhattan. Show up, do the work, leave with next moves.

03

A proven curriculum

A real framework behind every session — and you can start anytime, no catching up.

04

Accountability that sticks

We track what moves the numbers, and we follow up. Nobody drifts.

Who this is for.

Owner-operated home-service businesses in and around New York — five to fifty on the team — who want to keep more of what they make.

HVAC Plumbing Electrical Roofing Restoration Cleaning Pressure washing

The owners in this room are helpful — they show up for each other, hungry — actively growing, and humble — coachable, not know-it-alls.

First cohort

The founding chapter is forming now.

First cohort, first seats — and only one business per industry. Founding members lock in founding pricing for life and help shape how the chapter runs. Once your trade's taken, it's taken.

See if a seat's open Watch the two-minute breakdown and see if you qualify.
Behind the chapter

Led by an owner, not a guru.

The chapter is run by David Llanos — a New York service-business owner who's been exactly where you are. David broke a decades-long pattern of procrastination and overthinking, then grew two service businesses past seven figures. He built this room to be the one he wishes he'd had: owners in the same fight, making each other more profitable.

It's powered by Inertia Mastery, his New York practice built on one idea — the same force that keeps you stuck can be the one that keeps you moving.

Founding seats are limited. See if your trade's still open.

See if a seat's open Two-minute application. If it's a fit, we book a call. If it's not, we'll tell you.